A link Farm on world wide web denotes a cluster of website links which relate to themselves. That is to say all the links on a link farm are connected as in every website publishes the links of other participants on the link farm. The concept of Link Farm was envisaged to increase the visibility of the websites and also channel more and more traffic onto those sites through SEO related activities.
Links are these days added automatically to the link farm with the use of link requisition templates which are sent out to the websites by the Link Farm websites. The links on a link farm are mostly unassociated or irrelevant to each other and this is why Link Farms are often accused of spamming the index listings of search engines, a phenomenon known as spamdexing.
Search engines have found a way to prevent or protect their directories and listings against spamming by link farms. They check for relevancy of the links on these link farms before adding them to the search listings by PPC Campaign. PPC Company can help the business owner in setting up and managing their PPC Campaigns. Link exchange systems do not advocate Link Farms as a method of link building as most of the methods of link exchange are meant for relevant link building.
The history of Link Farm is rather interesting and associated with Inktomi’s search engine operation in 1999. Now Inktomi is a part of Yahoo! Search and the technology of Inktomi is being used to index billions of pages on the world wide web on the basis of relevancy. Majority of the search engine providers now have methods to offset or block link farm sites from entering their search listings.
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