Link Farm

A link Farm on world wide web denotes a cluster of website links which relate to themselves. That is to say all the links on a link farm are connected as in every website publishes the links of other participants on the link farm. The concept of Link Farm was envisaged to increase the visibility of the websites and also channel more and more traffic onto those sites through SEO related activities.

Links are these days added automatically to the link farm with the use of link requisition templates which are sent out to the websites by the Link Farm websites. The links on a link farm are mostly unassociated or irrelevant to each other and this is why Link Farms are often accused of spamming the index listings of search engines, a phenomenon known as spamdexing.

Search engines have found a way to prevent or protect their directories and listings against spamming by link farms. They check for relevancy of the links on these link farms before adding them to the search listings by PPC Campaign. PPC Company can help the business owner in setting up and managing their PPC Campaigns. Link exchange systems do not advocate Link Farms as a method of link building as most of the methods of link exchange are meant for relevant link building.

The history of Link Farm is rather interesting and associated with Inktomi’s search engine operation in 1999. Now Inktomi is a part of Yahoo! Search and the technology of Inktomi is being used to index billions of pages on the world wide web on the basis of relevancy. Majority of the search engine providers now have methods to offset or block link farm sites from entering their search listings.

Link exchange

Link exchange is nothing but say making a particular website popular by having links point to that website. Most of the times other websites if they find your website related and interesting they would point a link from their website to your website. But sometimes these links aren’t enough, especially when your competitor has more inbound links and is ranked higher compared to you. This is where link exchange comes into the place. So a webmaster of a particular website contacts other webmasters asking them to link back to their website and in return they too will be linking to their website. Hence the link ‘exchange’.

Google and various other search engines have various parameters that go into deciding how popular a website is compared to other website when you search for a particular keyword. So more popular a website, better it will be ranked in the search results. And to have maximum traffic directed to your website you need to be on top of search results, ranked higher than your competitor. So every website tries it hard to be the top search result when users search for them through particular keywords in search engines by SEM .

Google and other search engines decide the popularity of a website by checking number of links that are pointed to it by other websites by SEO related Activities. More number of other websites pointing to that website more popular it is in the eyes of search engines. So say if website A has 100 links pointing to it and website B has 50 links pointing to it, then website A is definitely termed as popular and will be ranked higher compared to website B in search results.